How Much Does YouTube Pay

How Much Does YouTube Pay a 2020 Analysis

How many times have you wondered how much money does YouTube pay?

Still today a lot of people don’t believe that it is possible to make money online and there are many ways to do so. YouTube is one of those ways.

You don’t have to be tech-savvy and build the next revolutionary app to have success on the Internet. As long as you have passion and believe in what you do, YouTube is a perfectly viable way to make money online today.

How Much Does YouTube Pay

But how much does YouTube pay and how exactly do YouTubers make money?

  • Generally, YouTube pays between $2 and $5 per 1000 video views

The money comes from Ads placed on the videos.

How Much Does YouTube Pay: Can You Make a Living out of it?

But if your goal is of making a living JUST out of ads on your YouTube videos… stay on this page and read carefully.

As advertisers pay on average $0.18 per view, you would need millions of views every year to rely only on ads income for your living.

Ok, stop for a second.

It’s not impossible to get all those views but it’s not as easy as it seems either and most importantly, my point is that the money-making mentality is the wrong mindset for starting a YouTube channel.

Don’t get me wrong I want you to succeed! But you have to understand a few things first.

1,000,000 video views on your vlog or YouTube channel doesn’t happen in the blink of an eye.

It takes time, effort, passion, experiments, and consistency.

Ever heard of Felix Arvid Ulf Kjellberg aka PewDiePie which with his 102 Million and growing subscribers makes a healthy $13,000,000?

My message to you is that you can definitely make a decent living on YouTube without necessarily dream of becoming the next PewDiePie.

How Much Can You Earn on YouTube if You’ve Just Started Your Channel

In the beginning almost nothing.

First of all, know why you are on YouTube. I’ve written a post about it.

Then you have to learn that ads are not the only income stream for YouTubers today.

Vloggers earn money from things like:

  • Affiliate links
  • Patreon (donations)
  • Sponsored posts
  • Their own products and merchandising
  • Google Adsense

If you think that Google keeps around 32% of the money advertisers pay, you soon realize that your CPM (Cost per Mille or Cost per Thousand) is very low: on average around $1.5 per 1000 views.

The numbers may vary a lot. It depends on how long viewers stay on your video if they click on the ads if they watch it entirely and so forth.

CPC is Cost per Click. If a viewer clicks on the ad you earn money. Most of the ads are CPC nowadays. Also, in the case of CPM the payment is counted once a viewer has viewed more than 30 seconds or half the ad.

YouTube makes their payment once you’ve reached a minimum of $100. And before you can become part of the YouTube partner program, hence be allowed to monetize your content with ads, you have to reach the 10,000 views mark on your channel.

So, as you understand, making money with ads on YouTube is not the easiest thing especially for new starters. That’s why the majority of YouTubers are involved in other businesses as well or at least they ave multiple ways to monetize their channels.

How Much Does YouTube Pay for 1 Million Subscribers?

Your goal if you really want to make money with YouTube ads has to become one of those YouTubers that hit 1 Million subscribers.

What I mean is that according to many marketing gurus, 1 million subscribers is the magic number that will make you successful.

Wait but 1 million views or 1 million subscribers?

Here’s when a lot of people get confused.

To make things clear, if you run the numbers, for 1 Million views you won’t get a huge amount of money.

But when we talk about 1,000,000 subscribers on a YouTube channel we talk about something that’s getting pretty damn popular.

If you look at the stats put together by Influencer Marketing Hub you’ll see that with 1,000,000 subscribers, and posting twice a week a new video on YouTube you could get away with roughly $36,000 per week.

That’s some serious bucks, my friend!

Let me break down this for you:

  • For every $100 paid by the advertisers, Google pays $68 to the YouTuber
  • Around 150 people over 1,000 views will watch the minimum 30 seconds ad on a video
  • at around $0.18 per ad view, we have 150x$0.18 = $27
  • Google will keep 32% and pays $18 per 1,000 views to the YouTuber

And if you publish twice a week and have all your followers watching your videos that’s how you get to $36,000.

We are talking about 1,000,000 subscribers.

Big numbers. But you can start generating a decent income way before that with all the methods I’ve mentioned before.

Different Aspects That Will Impact Your YouTube Income

As I said before what YouTube pays varies from channel to channel, but also from video to video depending on various aspects.

That’s why estimating how much a YouTube channel is going to make is not trivial.

So if you want to answer the question how much does YouTube pay? These are some aspects you have to consider:

Watch Time

Really important.

The longer people will stay on a video the higher is the chance they will see the two or three ads in it.

There’s also the chance that your audience will be more engaged hence they might click on an ad and make your revenue increase even more.

Finally, the YouTube algorithm will reward your videos since there’s a high engagement and it will push your content up in the search results, suggested videos and cause the popularity of your channel to grow drastically.

Your Niche

How much YouTube pays depends on the topic as well.

As I said before, you have to start a YouTube channel following your passion. So it will be easier to be consistent and create content over time.

Remember YouTube is a long term game.

But statistically, different YouTube niches have different incomes and this is something you should know. Soon you’ll realize that if you want to make YouTube your full-time job, you’ll have to create content for people not for yourself.

Advertisers pay more for videos on certain niches and topics.

For example, funny videos will tend to go more viral, but they will earn you less.

Product reviews and unboxing videos of electronic devices tend to pay pretty well and the highest paying topics are in the finance and probably the video gaming industry.

Audience Location

Where your viewers are geolocated has an impact on YouTube ads revenue.

Advertisers on YouTube (and in general this is true for other media) prefer the traffic to come from Tier 1 countries.

What are Geo Tiers in advertising?

Countries are divided into three groups (Tiers) according to people’s purchasing power.

  • Tier 1 the most competitive one but also the Tier with countries that advertisers prefer to work with
  • Tier 2 less competition but also lower average income
  • Tier 3 developing countries

How Much Top YouTubers Make?

Who are the top YouTubers today and how much they make?

According to Forbes, these are the highest paid YouTubers:

  • #10 VanossGaming (Evan Fong) $11.5 million
  • #9 DanTDM (Daniel Middleton) $12 million
  • #7 (tie) Markiplier (Mark Fischbach) $13 million
  • #7 (tie) PewDiePie (Felix Kjellberg) $13 million
  • #6 Preston (Preston Arsement) $14 million
  • #5 Jeffree Star $17 million
  • #4 Rhett and Link $17.5 million
  • #3 Anastasia Radzinskaya $18 million
  • #2 Dude Perfect $20 million
  •  #1 Ryan Kaji $26 million

Wrapping Up

So now you know that to answer your question: How much does YouTube pay? A lot has to be taken into consideration.

It’s possible to make money with YouTube. Still today there’s still a lot of money to be made.

But the YouTube game is hard.

It takes time. It takes a lot of effort. It takes a lot of passion. It’s not for everyone.

YouTube millionaires such as Casey Neistst are the exceptions and you have to be prepared for months and months (if not years) of hustle and experimentation.

If you have a passion and are at least somehow knowledgeable about a topic, rest assured that out there there is an audience that might be interested in watching your content.

So why not giving it a go?

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I'm Stefano, the guy behind VloggerPlanet. I'm an online entrepreneur. I specialize in growing online traffic, with several years of experience in video making, photography and web development. I'm here to help you launch, grow and make money with your YouTube channel.

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