Becoming a YouTuber doesn’t necessarily require any special skills or equipment, as it fundamentally involves recording and uploading videos of your daily life or favorite hobbies.
To learn how to become a YouTuber – and bring in some decent bucks – some effort is required. For one, you need to create exciting and engaging content that somehow differs from what everyone else is doing.
In essence, very few people will be willing to periodically visit your YouTube channel just to watch you rant.
Your audience wants to be informed, captivated, and entertained.
As a vlogger looking to build a strong following, you need to be inspired when making your videos, in order to attract, engage and retain your viewers.
So how to become a YouTuber?
Well, below are 10 simple vlogging steps that are especially effective for beginners:
How to Become a YouTuber: Step by Step Guide
YouTube can be fun. It can also pay good money and become your full-time job.
In this guide I want to share with you my research for starting a YouTube channel this year.
As I’m writing this article I’m planning to start my YouTube channel for this blog and for my other blog as well.
So let’s see what are the fundamental steps to start your career as a YouTuber.
How to Become a YouTuber: Find your Why
So why are you vlogging? Is it for money, fame, or as a hobby?
As a YouTuber, you need to find a niche or activity that you’re deeply passionate about.
From there, you will be able to know how to approach your fans, when to post your content and what kind of content to post.
If you are vlogging just hoping to make money, you may have to use a lot of clickbait titles, you will lack motivation and you’ll start wasting money for more sophisticated equipment as opposed to vloggers who only make videos for fun.
Your audience will notice all that.
In the long term, if money is the main reason why you are producing your content, you will give up.
This is true for a YouTube channel but it’s also true for blogging and videography or photography in general.
And I know it really well.
If you want to learn the first rule of how to become a YouTuber you have to first learn how to be consistent and know how to play the long term game.
And trust me if you don’t know your why, being consistent will be impossible.
- Do you like teaching for free?
- Do you like creating videos?
- Do you find it easy to do video editing or you are passionate about learning?
- Do you feel comfortable on camera?
Well if the answer to at least three of these questions is a convinced “Yes” then go ahead.
Choose the Right Topic That’s in Line With Your Passion
After finding your “why” and your niche, the next step is to do market research to find topics to focus on.
This should ideally be based on what your audience wants to watch. You can easily determine this by doing social media surveys, ask on Facebook groups or Reddit, or even looking at what the bigs in your niche are doing.
For instance, within your general niche, you may choose to have your videos focus on how-to guides, reviews, or editorials.
Do you like photography? Narrow down and choose a sub-niche within the broad photography topic. Since it’s a competitive niche tackle existing topics from a unique angle.
For example, you might talk about how to take photos during the golden hour, which is an interesting title instead of simply saying “best sunset tips”.
I think you get what I mean.
Creating targeted content is particularly vital in getting your new YouTube channel on the map. Niche down. Narrow down your topic.
How to Become a YouTuber: Vlogging Gear
Rule number one: choose the Right Gear Without Breaking the Bank!
Most articles on vlogging tips and techniques tend to feature expensive and sophisticated equipment, which may be out of your financial range or that you are not willing to invest in right now.
However, vlogging equipment does not have to cost much.
For one, most middle range smartphones have great back cameras that can shoot decent videos. Alternatively, you can get a second-hand digital camera at your local or online stores.
That, and a handy tripod (for stability), is all you need to start creating content. At first, I wouldn’t even bother getting a microphone, start with what you already have and see if you enjoy creating content for YouTube.
That’s how 99% of all the successful YouTubers have started their channels.
To improve the quality of your videos, you may use free video editing software such as Final Cut (for Mac) or Premiere (Win/Mac) or the FREE Blender (Win/Mac). It’s as simple as that!
- Download Final Cut (US$299.99 one-off payment. It has a free trial)
- Download Premiere (US$20.99/mo)
- Download Blender (FREE)
How to Become a YouTuber: Best Camera
As I said, the best camera to start a YouTube channel is your smartphone.
But if you’re a gear nerd like me I get it. Sometimes you can’t avoid filling your shelves with cameras and lenses.
So if you’re willing to spend those bucks, I have researched and published two lists to guide you through the best cameras for your vlog.
Here you go:
What About a Good Mic?
You don’t need it.
Use the internal mic of your phone or camera. Get confident with vlogging and video creation first then after a few videos, buy a good mic and improve the quality of your videos.
Improve one aspect at a time.
But if the quality of your internal mic is really bad I suggest the Rode VideoMicro which is a good compromise between quality and price. Great to begin with.
I have one and it’s also very small and easy to bring with you.
How to Become a YouTuber: Best Starter Kits
You know what?
I have something for you that will help you save some coins.
I’ve recently published another guide to find the best YouTube Video Creator kit, you can find my research here: Best YouTube Starter Kits
Wait no Lights?
Ok ok, I’ve got you covered. If you’re ready to start with a bang and you want to deliver great quality from the beginning lighting is super important.
I’ve got you covered, in my recent article, you’ll find the Best Ring Light for YouTube, bookmark it and read it later.
And if you’re shooting indoor and need a backdrop, I’ve good you covered, read my short guide How to Choose The Right YouTube Backdrop
Focus on Telling a Story
Try to tell a story in each video you post, with scenes following each other in a logical order and in accordance with the main theme.
For instance, if it’s a vlog about your week, let the first scene be on the first day of the week, and so on.
Don’t just compile a bunch of random clips that will be difficult to follow.
Follow a three-act structure. An intro (or first act), the plot (second act), and a resolution (third or final act).
The First 10 to 15 Seconds of your Videos are Key
Some studies show that the average human attention span has gradually decreased over the years (standing at 8.25 seconds in 2015) that it’s even shorter than that of a goldfish.
Knowing how to become a successful YouTuber means you need to capture your viewers’ curiosity within the first few seconds (15 or so) of your video.
Your Intro is key.
You can, for instance, include a creative introductory sketch or just offer a glimpse of what’s to come in the video – anything to make people want to view the video in its entirety.
Understand Your Audience
Once you identify your niche and topics, it is easy to know and understand your audience, which consequently helps you plan your content to target the audience demographic.
Planning your content is fundamental to avoid wasting time publishing random videos all at once.
Understand your audience because you are creating for them, not for yourself. And here I want to jump back to the very beginning of this article.
BEFORE you start a YouTube channel, make sure you are passionate about your topic and that you love teaching or giving free content to other people. Or you will give up soon.
Understanding your audience means having a clear picture of who they are, which regions they come from, how old they are, and whether they’re largely male, female, or mixed.
How to Become a YouTuber: Publish Your First 10 Videos all at Once
Take this as a grain of salt but successful vlogging is as much about quantity as it is about quality.
Sure there are people that became famous with just a few videos. But those people are the exception, not the rule.
As such, first work on creating enough content (about 5 to 10 videos) before even launching your channel.
Then, after editing all of them, upload them all at once.
Start with easy videos such as the 21 questions game for example. So that people get to know you better.
That way, your first viewers will have several videos to go through, and possibly get hooked to your content, as opposed to when you only have one video up.
Moreover, having 10 video uploads on your vlog gives you time to work on additional content, since your viewers will have something to keep them busy.
Whatever happens to the first videos you post – whether you get views or not – do not stop recording and uploading more videos.
Ideally, create an upload schedule, whether once a week or twice a week, etc., and stick to it.
Be kind to yourself. Eventually, you will create a gem of a video that will capture the attention of your audience, who will then be tempted to view other videos.
You may draw inspiration from, or idolize a particular vlogger (which is allowed), but don’t just try to copy them.
Create your own authentic personal experience, tell your own stories, and show your true personality in your videos, and with time, people will fall in love with who you are.
Do not try to be someone else, or fake your life to please people or corporates.
Be real as much as you can.
Bonus Tip: SEO for YouTube
Not a lot of people know that YouTube is a search engine. In fact, Google that owns YouTube integrates videos in its search results.
But YouTube itself has its own SEO (Search Engine Optimization) rules.
Your best tool to search topic to write about and relevant keywords that will be “rewarded” by the YouTube algorithm is the search bar.
If you start typing something into the search bar YouTube will show you relevant keywords that people are searching.
Those are relevant keywords that you can use in your title and description of your video!
Conclusion: Experiment a lot
As much as you should generally stick to your niche topic, do not be afraid of trying out new things and ideas once in a while.
Popular YouTubers such as PewDiePie have build a huge net worth by continually experimenting with new content.
Casey Neistat conquered the Internet with his compelling vlogs and creative stories.
To know how to become a YouTuber you have to go above and beyond ordinary video creation.
For instance, you can collaborate with other YouTubers, try live streaming, recording using your phone, or even invite one of your fans for lunch.
It is through experimenting with all these different ideas that you may come across an idea that works, and your channel will be much better for it.
Also, quick last tip, remember to use royalty-free music in all your videos to avoid copyright strikes!
Hopefully, the above vlogging tips and steps for beginners will help you create a successful vlog!
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